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Visual Merchandising/ Styling Work

Project type

Visual Merchandising/ Styling

Date

March 2025

Location

Vancouver, BC

Curating mannequins was more than just putting outfits together — it was about telling a story that stopped people mid-step. Each display was designed to feel alive, evoking movement, comfort, and individuality while staying true to the brand’s identity.

For example, I styled layered looks that paired bold patterned harem pants with oversized outerwear, creating contrast between relaxed silhouettes and statement colors. Accessories like quilted bags, hats, and crossbody slings weren’t just add-ons; they grounded the outfits in everyday function while still feeling elevated. My goal was always to inspire customers to imagine themselves in the pieces — not as mannequins, but as real people moving through their lives with ease and confidence.

By mixing textures, balancing neutrals with pops of vibrancy, and styling with intention, I created mannequins that drew customers in, sparked conversations, and encouraged them to see versatility in pieces they may not have noticed otherwise.

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